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How Google Reacts To Paid And Unpaid Link Building Techniques?

By Link building we mean the process of getting external pages to link to a page on your website. It is one of the many tactics used in Search Engine Optimization (SEO). The question is that, is it worth using paid links to achieve good search results? Is paid link really fruitful for website optimization? But did you know Google is against the paid link during indexing? Whereas it offers Google Ad sense through which webmasters can build link for a fixed monthly pay. Did you ever think why does this controversy exist in Google? Why is Google so diplomatic? In this article we will see about link concept followed by search engines to rank sites.

Organic And Inorganic Search Ranking.

Google ranks websites under organic and inorganic search ranking. Websites listed under the Organic and Inorganic search rankings are displayed at the left and right sides of the Search Engine Result Page. Mostly, user’s trust a website if it is listed in the organic listing. Do you know how Google categorizes Organic and Inorganic websites? By the following ways,

  • Google will place the website under the organic search ranking if a website is well optimized using SEO techniques like blogs, press release, article submission, directories submission, forum, regular website content updates, social platform interactions etc, without using paid links.
  • Google will list a website under the inorganic search ranking if a website is promoted mostly through the paid links.

By above explanation, we may conclude that the paid link building is fruitless. But there are still few advantages of paid link building when it comes to paid advertising. Google will accept the links purchased for advertising purpose only. Google is against of the planned link exchange program and the links that are purchased for the purpose of getting high Page rank / Search results. For advertising purpose Google introduced Google Ad sense upon regular payments to gain top ranking. You also have an option to hire or buy text advertisements from someone else to achieve better results in search engines.

Link exchange

Other than paid links, link building can be done using exchange of links with websites offering useful information for your website visitors. And if your website also has enough useful information, then other similar websites will be ready to place your website link without link exchange. In short getting paid links for advertising purpose only will drive targeted traffic and help you achieve good search results. At Exlcart we develop and integrate SEO friendly ecommerce websites and marketplace solutions to help our clients with best possible results in the search engines result page.