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Google’s Core Search Algorithm Includes Google Penguin

Google Penguin is not just one of the update of Google. It is playing a role even now by becoming a part of Google’s Core Search Algorithm. If your career is into SEO, Marketing, Website owner or Web developer then you must be aware about Google’s Penguin update already. In this blog we will be seeing about Google’s Penguin update and some new features which have been recently announced.

Know About Google Penguin?

Google’s Penguin update was launched in April 2012, to help reduce the number of sites who were spamming the search results. The Penguin update was designed for those who were buying links or getting them through spam link networks. This is called as ‘Black Hat’ technique in SEO. Few websites are still working with ‘Black Hat’ technique and are still getting caught for the same by Google. If your website is getting a lot of links from low quality sites, don’t expect your website to rank high in Google search results any time soon.

If your website is caught by Penguin update, then you have to wait until the next update release before your website would be checked again even if you removed the low quality links straight away. This is because Penguin update has always been very difficult to recover due to the infrequency of Penguin updates released by Google. Some updates have been years apart.

The New Update

Google announced over on their Webmaster Central Blog on September 23rd that Penguin has now been included in the Google’s core search algorithm. Penguin will now be available in all languages. Changes will now be seen much faster. This will make it possible for penalised websites to recover shortly after the website has been crawled and reindexed. This is better than waiting over a year to recover.

The Solution

If your website’s search is dropping due to Penguin being introduced to the core algorithm, then it is due to your inbound links. You can view the inbound links connected to your website using tools like Google Search Console, Moz’s Open Site Explorer, and Ahrefs.

Any inbound links that look unwanted, forced or spammy should be removed quickly in order to recover from the Penguin update hit. Contact the link owner and ask them to remove the link. If you get no response, you can use Google’s disavow tool to create a text file containing any links that you want Google to ignore while crawling. For more info check out Google’s support site.

Note that, inbound links are not the only factor used by Google to determine search result ranking. There are over 200 different signals used. Hence you need to improve your website as a whole and not just focusing upon one factor.