Google Has Made Massive ChangesTo The Way It Ranks Websites. Know How Massive It Is!

As of Tuesday, April 21, 2015, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji – “This Google algorithm change outranks both Panda and Penguin in terms of its scale of impact on search results. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.”

Google announced the change on its Webmaster Central Blog back in February. Following are the announcements to marketers and website owners – how the change will affect their website and search traffic.

  • From April 21, 2015, Google will be expanding use of mobile-friendliness as a ranking signal.
  • This change will affect mobile searches in all languages worldwide and will have a significant impact in Google search results.
  • If thewebsites isn’t fully optimized for mobile devices, websites will likely see a hit to ranking on mobile searches.
  • Users will find it easier to get relevant, high quality search results that are optimized for their devices.

As per the new algorithm, if any of your website content isn’t optimized for mobile, it’s really important that you make some changes right away. Even the best landing page in the world can notice drastically diminishing search results if it’s not optimized for mobile. To overcome the situation you have options. Google recognizes three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.

1) Responsive Design

Responsive design is Google’s most recommended design pattern because responsive design doesn’t create two copies of the same website. Visitors only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.

2) Dynamic Serving

Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view. Google notes that this user-agent detection can be an error-prone technique, but it is an option that passes the Google mobile-optimization test.

3) Mobile Website

Mobile website is one of the earliest versions of mobile optimization, and it still works for Google’s requirements. This configuration tries to detect the users’ device, then redirects to the appropriate website using redirects. This method isn’t as recommended as responsive design because it requires you to maintain 2 websites and Google to crawl the two versions of your content. Sometimes mobile website can be a disruptive experience for visitors who accidentally click on the mobile link, while on a desktop computer.

Source : Internet , Hubspot.