With continuous changes in Google algorithms, it is quite difficult to judge what Google actually cares about? Is it the quality of content or the quantity of content? We can find few web contents and web property that seems to get special success by exploiting social networking. Their success is due to their work that makes people to share that content, their thoughts, whatever it might be with the whole world. It doesn’t just stop sharing with their selected list of friends but with the mass. Such kind of websites is best represented by Answers.com, Yahoo Answers, Wiki Answers and more who keep moving higher and higher up the Internet charts, and sometimes even entering into the top 10 search results for short periods.
As everyone knows success on Google’s search listings comes from finding a way to put new content on your website as often as possible. Webmasters usually hire and pay to have writers for their websites, think up contents, to add to their website every day. On the other hand websites like Answers.com, Yahoo Answers, Wiki Answers, bloggers.com that with no effort at all, have people around the world add thousands of pieces of new content on their own, at no cost to the website. Did you know Answers.com has about 40 million pages of content on its servers so far? Google has no choice but to list these websites on the top of its search results because of high level of content uploads.
Google is the reason why these websites choose their path of mass content development and upload. Google’s policy makes us understand that the most new content additions to a website make it the most popular website. Thus they get lots of visitors and advertising income, and are on their way to Internet blog buster. But the thing to worry about is whether those websites should become popular on internet not for the quality of what they have online, but for the quantity of it? If you see Answers.com does not bother to edit its content for quality, like Wikipedia does. They just have all the website content, at no cost. The profits they make, they use to advertise on Google Ad Sense. And that’s how they make money. All these process gives the freelance bloggers and paid bloggers idea about how they just have to develop nonsense content on a massive scale, advertise a bit, and there you have your instant profit formula.
The question that arises here is how will people find articles from genuine freelancing experts who aren’t paid to supply insensitive contents? What the Internet has or will turn into if this continues?
By Link building we mean the process of getting external pages to link to a page on your website. It is one of the many tactics used in Search Engine Optimization (SEO). The question is that, is it worth using paid links to achieve good search results? Is paid link really fruitful for website optimization? But did you know Google is against the paid link during indexing? Whereas it offers Google Ad sense through which webmasters can build link for a fixed monthly pay. Did you ever think why does this controversy exist in Google? Why is Google so diplomatic? In this article we will see about link concept followed by search engines to rank sites.
Organic And Inorganic Search Ranking.
Google ranks websites under organic and inorganic search ranking. Websites listed under the Organic and Inorganic search rankings are displayed at the left and right sides of the Search Engine Result Page. Mostly, user’s trust a website if it is listed in the organic listing. Do you know how Google categorizes Organic and Inorganic websites? By the following ways,
- Google will place the website under the organic search ranking if a website is well optimized using SEO techniques like blogs, press release, article submission, directories submission, forum, regular website content updates, social platform interactions etc, without using paid links.
- Google will list a website under the inorganic search ranking if a website is promoted mostly through the paid links.
By above explanation, we may conclude that the paid link building is fruitless. But there are still few advantages of paid link building when it comes to paid advertising. Google will accept the links purchased for advertising purpose only. Google is against of the planned link exchange program and the links that are purchased for the purpose of getting high Page rank / Search results. For advertising purpose Google introduced Google Ad sense upon regular payments to gain top ranking. You also have an option to hire or buy text advertisements from someone else to achieve better results in search engines.
Other than paid links, link building can be done using exchange of links with websites offering useful information for your website visitors. And if your website also has enough useful information, then other similar websites will be ready to place your website link without link exchange. In short getting paid links for advertising purpose only will drive targeted traffic and help you achieve good search results. At Exlcart we develop and integrate SEO friendly ecommerce websites and marketplace solutions to help our clients with best possible results in the search engines result page.
Google Penguin is not just one of the update of Google. It is playing a role even now by becoming a part of Google’s Core Search Algorithm. If your career is into SEO, Marketing, Website owner or Web developer then you must be aware about Google’s Penguin update already. In this blog we will be seeing about Google’s Penguin update and some new features which have been recently announced.
Know About Google Penguin?
Google’s Penguin update was launched in April 2012, to help reduce the number of sites who were spamming the search results. The Penguin update was designed for those who were buying links or getting them through spam link networks. This is called as ‘Black Hat’ technique in SEO. Few websites are still working with ‘Black Hat’ technique and are still getting caught for the same by Google. If your website is getting a lot of links from low quality sites, don’t expect your website to rank high in Google search results any time soon.
If your website is caught by Penguin update, then you have to wait until the next update release before your website would be checked again even if you removed the low quality links straight away. This is because Penguin update has always been very difficult to recover due to the infrequency of Penguin updates released by Google. Some updates have been years apart.
The New Update
Google announced over on their Webmaster Central Blog on September 23rd that Penguin has now been included in the Google’s core search algorithm. Penguin will now be available in all languages. Changes will now be seen much faster. This will make it possible for penalised websites to recover shortly after the website has been crawled and reindexed. This is better than waiting over a year to recover.
If your website’s search is dropping due to Penguin being introduced to the core algorithm, then it is due to your inbound links. You can view the inbound links connected to your website using tools like Google Search Console, Moz’s Open Site Explorer, and Ahrefs.
Any inbound links that look unwanted, forced or spammy should be removed quickly in order to recover from the Penguin update hit. Contact the link owner and ask them to remove the link. If you get no response, you can use Google’s disavow tool to create a text file containing any links that you want Google to ignore while crawling. For more info check out Google’s support site.
Note that, inbound links are not the only factor used by Google to determine search result ranking. There are over 200 different signals used. Hence you need to improve your website as a whole and not just focusing upon one factor.
Page Title has an incredible impact on the optimization of a web page in organic search. Search engines and SEO platforms use page title details in so many aspects of the website that it becomes either a boost or a burden for your website’s search engine optimization.
The page title acts as a way to identify and locate that page in the internet or system when you are making modifications or tracking page performance. For SEO, the page title is used in almost all search aspects. If your website is built on an ecommerce platform, like Magneto, OpenCart and many others, then the platform contains an interface where you enter page contents of your web page, and then the platform generates web pages for your ecommerce website. One of the important pieces of content that the platform uses repeatedly in every page is the title of that page. The fact that the platform uses that page title in so many places in each page means that the page is naturally optimized for its page title.
Why To Have SEO Keywords In Page title?
Keyword research for your web page is the first step toward choosing optimal page titles. Keywords are those words that match up with the words that real people use when they’re searching and shopping. Google’s AdWords Keyword Planner gives us free access to the data we need to make page title decisions. When the page title contains keywords that are beneficial to SEO, the page will naturally be optimized for the words that real customers search for because those words will automatically be used in so many of the elements on the page that are important to SEO.
What To Do When Page Titles Are Not Suitable For SEO?
Content optimization becomes much more difficult if the web page name does not contain keywords that are beneficial to SEO. When you try to optimize the aspects that the platform controls, then you will have the following choices.
- Change in page title. Once the page title is changed the platform will automatically insert the keywords into the elements that matter for SEO. Also the URL for that page may change as well depending on the platform you use. When you modify URLs it will affect a variety of other areas like marketing channels that depend on URLs, which may be a paid search and email marketing, page analytics that makes it difficult to compare page-based metrics to determine performance.
- Options in your platform. Most platforms have SEO plugins, add-ons or advanced options penetrated in the depths of their platform that enable you to edit your SEO elements separately from the page title. This is the solution least likely to interrupt other channels while improving your SEO.
- Modifying the platform. If you have talented in house developers, then choose to modify the platform yourself to meet your ecommerce needs.
In case SEO is a top priority for your business, and if your keyword research shows that your page title aren’t capable to drive organic search performance, then the above points could be a good way to optimize your website.
Find a SEO check list for your website and blogs.
Source : Internet.
Search engine optimization (SEO) is the process of maintaining the visibility of a website or a web page in a web search engine’s unpaid results. It is the process of getting traffic from the free, organic or natural search results on search engines. SEO is not a one-time process. If you are not managing and maintaining SEO performance and improvements continually, your website won’t remain competitive in natural search. You will start losing rankings, clicks, and sales to your competitors.
Following are few checklists that will keep you focused on the basics of managing SEO performance. SEO specialists do some of these weekly or daily.
- Look for broken, different, new, and missing URLs or URL types.
- Use crawl to get up-to-date picture of what’s going on in your website. It will also tell about the state of your metadata, title tags, meta descriptions, headings, canonical tags, robots tags, and more.
- If a page is returning a 404 error, look for opportunities to redirect that page to a new location. Use both your crawl and the Crawl Errors report at Google Search Console.
- Look at the Sitemaps report at Google Search Console.
- Check whether the files that enable search engine access and indexation on your website are accessed. And the areas you don’t want bots to crawl into are closed.
- Get reports of the websites linking to your website from Google Search Console, or Moz, or any other source to identify low quality websites.
- It’s good to have few low quality websites but more of it could mean that past SEO effort have gone bad or a negative SEO campaign happening from another source.
- Monitor which sites are ranking for the keywords you want to rank for. What are they doing on their sites to boost their ranking? Which sites are linking to them and what content have they created to earn those links? Keep an eye upon change in ranking.
- Look for large bodies of links that should be removed to improve your website’s authority.
- Based on your website visibility goals and performance indicators, measures the performances of the natural search results and keep a track on it.
- Go through the pages with the highest positive and negative traffic changes. Look for details that you can use to identify optimizations across other sections in the website.
- Any SEO plan implemented previously should be monitored to be sure that they had a positive impact.
- Analyse the new websites sending you visits so that you can get in touch with the referring sites to improve ranking for the long term.
- Manage the performance of website across paid search and social channels.
- Buy ads in places where SEO isn’t performing as strongly, and optimize where paid isn’t performing at a cost-effective rate.
- Social channel should be analysed to identify trends that can be capitalized on.
- Google Search Console contains information that impacts SEO. Check all messages and report to look for anything negative to fix immediately.
- Utilize Google Search Console often, because it’s your direct link to how Google thinks your site should perform.
- Save the data from everyGoogle Search Console report because it is only available for 90 days. Datawill help you to diagnose the problem and plan the solution in future.
- Update keyword research and discuss your website related topics with customer support as they know what customers need.
- Use that data to create new content on the website and optimize existing content.
As of Tuesday, April 21, 2015, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji – “This Google algorithm change outranks both Panda and Penguin in terms of its scale of impact on search results. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.”
Google announced the change on its Webmaster Central Blog back in February. Following are the announcements to marketers and website owners – how the change will affect their website and search traffic.
- From April 21, 2015, Google will be expanding use of mobile-friendliness as a ranking signal.
- This change will affect mobile searches in all languages worldwide and will have a significant impact in Google search results.
- If thewebsites isn’t fully optimized for mobile devices, websites will likely see a hit to ranking on mobile searches.
- Users will find it easier to get relevant, high quality search results that are optimized for their devices.
As per the new algorithm, if any of your website content isn’t optimized for mobile, it’s really important that you make some changes right away. Even the best landing page in the world can notice drastically diminishing search results if it’s not optimized for mobile. To overcome the situation you have options. Google recognizes three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.
1) Responsive Design
Responsive design is Google’s most recommended design pattern because responsive design doesn’t create two copies of the same website. Visitors only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.
2) Dynamic Serving
Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view. Google notes that this user-agent detection can be an error-prone technique, but it is an option that passes the Google mobile-optimization test.
3) Mobile Website
Mobile website is one of the earliest versions of mobile optimization, and it still works for Google’s requirements. This configuration tries to detect the users’ device, then redirects to the appropriate website using redirects. This method isn’t as recommended as responsive design because it requires you to maintain 2 websites and Google to crawl the two versions of your content. Sometimes mobile website can be a disruptive experience for visitors who accidentally click on the mobile link, while on a desktop computer.
Source : Internet , Hubspot.