New Revolution In Mobile Search For Ecommerce

Mobile search is one of the fastest and biggest concerns to marketers and shoppers. Mobile search is shoppers trusted friend whereas marketers best friend. Wondering how? It’s because more than half of all searches on Google are conducted on a mobile. Last year 4/5 mobile owners turned to their mobile to shop during those spare bits of time. It’s predicted that online sales will increase 16 % over last year. Some sources are also predicting that mobile holiday purchases will outstrip desktop purchases this year for the first time. Ecommerce businesses can no longer afford to ignore their mobile presence, or their mobile search marketing.

Did You Know Mobile Search Changes Your Shopping Place Preference?

Mobile search on Google changes retailer place and brand shopping plans for more than 75 % of mobile shoppers. Source: Google. As we know that search is a big part of mobile shopping, shoppers reported that they discovered new businesses and products when searching on their phones. Mobile shoppers also reported being open to new retailers and brands online, even when they have a preference for shopping at the same brick-and-mortar stores. This is good news for smaller and new retailers. Large retailers with high brand recognition and preference aren’t immune to mobile search influences that have been enjoying a comfortable visitors flow all these days. They should take this as a warning.

Did You Know Mobile Search Drives In-Store Purchases? 

64% of mobile shoppers search on Google for ideas about what to buy before shopping at a physical store. Source: Google. Mobile local search drives more in store to purchase: 76 percent of mobile searchers looking for something nearby visit a store that same day, with 28 percent of the searches actually purchase a product, according to Google. Brands without ecommerce presences can benefit from increasing mobile shopping activity. Shoppers driven by mobile search try to find a product in a store that they have already decided they are interested in during their mobile search. In this scenario, brands that market products on their websites and offer a “where to buy” feature can compete just as strongly as an ecommerce website.

Did You Know Mobile Search Optimization Can Increase Performance By 50%?

Mobile searches for “best” products have grown by more than 50% in the last year in the top retail categories. Source: Google. This means that consumers are more particular about marketer’s claims of quality than the typical quest for a good deal. Mobile searches related to “best gift” grew 70% year over year. Mobile searches related to “cheap or inexpensive gifts” grew about 35%. Mobile searches related to “unique gifts” grew more than 65%. Mobile searches related to “cool gifts” grew about 80%. Source: Google.  This shows that just by having a mobile presence isn’t good enough, your mobile presence must be optimized for performance in Google mobile search.

4 Reasons that has fuelled the growth of Indian Ecommerce

There are about 100 million online shoppers in India (the 2ndmost populated country in the world)which includes large educated workforce. In comparison U.S has 205 million online shoppers. Quite close, Isn’t it ? This means Indian ecommerce market has grown, growing and will certainly grow drastically in coming years. There are many ecommerce website operating in India. But what makes these 3 ecommerce websites – Amazon, Snapdeal and Flipkart to become most popular?

Given below are our observations on the ecommerce trends in India.

Crazy behind Mobile Commerce

Indians love mobile. Almost 65% of consumers buy products through mobile. The top reason behind this is affordable mobile cost with cheap mobile data plans and the convenience to buy products anywhere, anytime. Whereas desktops and laptops are expensive and not very portable. Population which cannot afford both goes to internet cafes.Now even the rural population is contributing to mobile commerce growth, as rural residents start obtaining mobile devices.

Price Sensitivity

Somewhere or the other consumers get price conscious at some moment. But Indian are little bit more price conscious and this point is rightly used by giant ecommerce marketplaces. They offer heavy discounts, do promotions, give away coupons or freebies to attract them. This tactic worked well in India but retailers are not very happy with it because it cut downs their profit margin. So they have started a new trend of consumer loyalty points and better personalization of products to overcome cost cutting of products.

Product authenticity

As price sensitivity has made its home in consumer’s mind, few retailers have unfortunately started selling counterfeit products in Indian markets that give them good profits. This led to short term profits and traffic but resulted in a long term loss to Indian ecommerce product authenticity. Every online marketplace can be legally suedfor selling counterfeit products to consumers. Hence ecommerce websites are making efforts to regain consumer confidence by guarantying product authenticity. These giant marketplaces post disclosure in their website pages about their product authenticity and post reviews for the same from their registered consumers or sometime mysterious consumers.

Favourite Payment Method – Cash on Delivery

Just like any other ecommerce website abroad, Indian ecommerce websites has all popular payment methods but Cash on delivery has fuelled the growth of Indian ecommerce. Yes, Cash on delivery is the most preferred payment method in India. This is because Indians are not very fond of using credit cards due to security concerns. But cash on delivery increases additional burden on marketplaces, logistics and otherwise increases the chances of order cancellation rate. Ecommerce companies are therefore making efforts to convert more customers to credit cards and direct bank transfers by giving cash backs and purchase points.But it would be much better if the marketplaces otherwise improve their cash-on-delivery processes.

From internet sources we found that Amazon’s C.E.O., Jeff Bezos, recently announced a $5 billion investment into the Indian ecommerce market, further confirming the opportunity in that country. No wonder that Indian markets are easy to enter, sell and flourish.

Are Mobile Apps Replacing Ecommerce Websites?

If you are a serious ecommerce player then you must know the value of having a mobile-responsive website. Most of the ecommerce companies are taking their mobile strategy to the next level by building apps to give their customers a more personalised, satisfied and dedicated shopping experience. We are heading to a situation where websites, either mobile responsive or not, will become obsolete for the ecommerce industry as companies are taking the leap to an App-only user experience. Sounds weird? It won’t once you look after India’s ecommerce giant Flipkart on the roll with App-only user experience.

This daring move by Flipkart clearly highlights that we are heading towards an era of fully optimised mobile experience.This is a huge shift in the ecommerce industry and many debates are running whether this decision will result drop in sales or shoot up sales from Flipkart customers. Many debates claim that customers should have all the freedom to shop wherever they want. Forcing consumer to download the app, consume data, usage of phone memory, minimised choice and flexibility can lead to low sales rates and consumers turn to competitive websites that offer a more flexible user experience. There are very few chances that such bold move can succeed until unless they offer very beneficial features or offers in return.

Flipkart also announced recently that its plan is to close down their website in a year or so. They are going to do their business full-fledged over mobile apps. Also the fashion website Myntra.com, which was acquired by Flipkart last year, has already closed its website in favour of an app. It’s not that we do not support only app ecommerce website , but if you are planning to have one, then following are few points you should consider before taking the fearless step,

Benefits of Mobile Apps to ecommerce industry

  • Personalising customer shopping experience and boosting customer loyalty which improves conversion, engagement and revenue.
  • The checkout process can be completed using internet banking apps, digital wallets, credit card scanning and more.
  • Branding your ecommerce store is a must if you are among the top competitors in the market.
  • Apps are more responsive and have very less connectivity issues.
  • Easily track and understand customer behaviour. Take data-driven business decisions with Mobile analytics tools that allow you to gather valuable information about every aspect of a customer’s interaction.

In the end we have to accept the fact that more and more transactions are completed using mobile devices these days. And this is not where it’s going to stop. So ecommerce industry should lean towards having a mobile app as mandatory to meet their customer expectations, give optimal user experience and boost customer loyalty today, tomorrow and every day.

Mobile Website vs Mobile App

Ecommerce is no more limited only to PC’s. It has leaped to smartphones, tablets, e-readers, netbooks, smart watches, TVs, phablets, notebooks, etc. In this ever-growing mobile ecommerce market, it is time to choose the right mobile strategy within your budget. So, which type of mobile presence is best for your online store – mobile website or mobile application? In this blog post we hope that we will help you to decide which type of mobile presence to use for your business.

Mobile Website

The process of responsive website developing is faster than a mobile application. However, this also depends on your web designer and the functionality of the website. We now have plenty of devices as smartphones, tablets, e-readers, netbooks, smart watches, TVs, phablets, notebooks, etc. Making your website look and function in a same way across all these different interfaces requires using interfaces that can adapt to the capabilities of the devices/browser. Hence we require an “Adaptive design”. Adaptive design stands up for creating a single Web experience, which includesResponsive Design + Server Side Components (RESS).

Often “adaptive design” is used as a synonym for “responsive design”. However, they are different.The responsive design affects only the layout. A responsive website is the one that can be accessed by using any mobile Web browser – Safari on iOS, Chrome and Firefox on Android, etc. The user has to type the URL address for your store and once loaded, your website will adapt depending on the device screen size. This kind of websites is called responsive ones, because they adapt to every device.

Making your website responsive will definitely cost you less, because you don’t have to create a new website from scratch. You should only adapt the current one to a responsive one. The content is also the same, but it is optimized for better readability and functionality.

Mobile App

The mobile app can be accessed on tablets and smartphones.Download the appand install it on the mobile device. The mobile application provides unique features, which the responsive website cannot provide. It gives you more opportunities for controlling your business and making your customers more engaged. The application can run in the background, record users interactions with other websites or search queries. This can help you promote products which the users might be interested in. You can also send push notifications to notify your users for events, promotions, do marketing campaignsetc. Moreover, the mobile applications can make the payment process easier, because the user may already have a mobile wallet as Google Wallet, PayPal, and Apple Pay etc. Access to the application is faster than the mobile website. Just tap on the app icon and there you go. Opening a web browser and typing a URL address takes some time.

To design a mobile application you should first choose its platform. Native platform or Cross platform. Native apps are apps developed for mobile devices with one specific platform only.If you want to support other platform, you should develop again from scratch.Developing native mobile application takes more time and respectively it is more expensive. But Cross platform apps can be made by using a framework like Phone Gap to design and develop a multi-platform solutionpotentially faster than a native app.

Nowadays when the mobile device usage exceeds the PC, it is necessary for your online website to be mobile friendly in both mobile website and mobile app. On the other hand, if you have a mobile friendly website, but you still don’t have a mobile app, you can be sure that you are missing out a huge amount of potential customers.

Opencart Mobile application – The Power of Opencart ecommerce platform into your very own Mobile App

EXLCART’s Opencart mobile app will convert your Opencart web store into a Mobile Application, so that your customers can easily visit your store on the go. They don’t need any laptop or desktop to visit your store, they can use all the features of your store from their Mobile Application. Not only your customers but your Sellers/ Vendors can also use various features by using this Mobile Application.

Exlcart’s Opencart Mobile Application supports various payment gateways which have been used by you in your Opencart web store. Your customers and your sellers will be benefited by this feature because they don’t have to bother about the payments that how they will pay or receive payments for the purchases using the mobile application. Sellers will also get all the benefits of payment gateways which they get at the Marketplace website store.

Our Mobile app has the framework necessary to catalyse the development process. Being native (IOS & Android), your Opencart app will deliver the best of performance for your customers. Total transparency over source code for both IOS and Android apps as you own the source code too. With a plethora of custom options available, you can tailor your own look, feel and functionalities. You can do customization with your app as you own the source code. We can also help you with customization upon few extra charges.

Once the mobile app is developed as per your needs, our technical experts will help you to upload on the app store so that you can start marketing your app to your targeted customers. Marketing features like promotional banners, featured products, latest & special products, multiple language and currency makes it easy to use the app anywhere in the world.

Your customers can install the app with ease. The app is fast loading and is fully synced with web opencart online store. With all the features of ecommerce website, your customers will experience seamless connect with your brand on Mobile app. All features of keyword search, product filter and sort, product image display, Email login, Product Catalogue, Easy to navigate, Product Attributes, Multiple image upload, Wishlist, Product rating and reviews, Add to cart, Cash on delivery, My account and more makes mobile browsing easy for your customers.

We don’t just boast upon being the #1 opencart native mobile app in IOS and android platform but very much prove it with our satisfied customers all around the world. The Mobile app has no monthly fees burden which makes it unique in the opencart mobile app market. To avail this app immediately for your online store log onto www.exlcart.com.