Marketplaces, either physical or online, customer attraction and engagement are a must. Marketplace owners spend lot of money upon creating website, functions, features and more but if it lacks the basic functionality of customer engagement, then you may lose upon your potential customers. Customer engagement encourages visitors to keep browsing through your online marketplace and keep returning for more. Below are few things you can try to boost your marketplace attractiveness and customer engagement.
Go Live With Your Customers
Provide visitors the option of Live Chat on your marketplace website. It is a quick and simple way to interact with your visitors. It gives you the chance to answer your visitor’s queries immediately converting them as your customer. It increases their ability to make quick and definite purchases from you. And it also allows your visitor to stay longer which increases your websites creditability among search engines. With instant response and help available through the Live Chat option more visitors will like to shop on your marketplace.
Make Your Visitor = Customer = Friend with Social Media
Social Media is an amazing platform that can help you reach out to multiple demographics sitting in one corner of the world. It comprises of networks that link strangers to various businesses, individuals and more. Google Plus, LinkedIn, Twitter, Facebook are few of the resources with huge potential to display promotional messages, offers, discounts and new products launch and more.
To get top position in search results you need to get noticed online One of the way to reach there is by publishing informative blog in regular intervals. Blogging enhances the customer’s experience while browsing through your marketplace. Blogs can deliver facts about your marketplace, its products, new product launch and tips on how to make the best deal. By this you will get instant traffic and instant engagement all in one go.
Breaking News with Newsletters
Newsletters are weekly or monthly emails that provide your customers with the essential highlights on products or new products. It includes attractive captions, images and short content to attract its subscribers and visitors. Newsletters with its promotional offers and special discounts are another way of engaging more customers.
Touch of Personalization
Reach out to specific customers like working business persons and college students or men and women, kids special with personalised messages and product suggestions. With this your customers feel delighted and thus it becomes a perfect way to get attention and hold on to them.