A brand new online store is often deserted. Visitors don’t know the website, its products and services. If at all they know, they don’t get the confidence as it is new. Online websites which appear beyond 20 search engine results are not much visited. To generate website traffic, improve website ranking, conversions, sales and profit you need advertising. SEO and content marketing are other ways to generate traffic to your website but you need to be patient as it takes time to let your business grow. But if you need immediate traffic to your online business, you will need to do some sort of promotion, and you will almost certainly have to pay for it.
- Traditional Advertising
Promotional forms likenewspaper, magazine, other print media, radio, television, and direct mail are traditional forms of advertising. They are geographical oriented and works best for a specific region. Traditional advertising drives good traffic when you offer a discount in the ad. Traditional advertising in the past was relatively expensive and ineffective, but now they offer plenty of opportunities to drive website traffic to your new online store. Direct mail can be a productive and cost-effective way to attract customers.
- Pay-per-click Ads (PPC) on Search Engines
Pay-per-clickis the most powerful advertising to opt for. PPC advertising is a thing where search engines display your website ad on a search engine results page and you pay when someone clicks on your ad and lands on your website.Search engines will try to match your website ad with interested shoppers so that the advertiser and the shopper have a good experience. To accomplish this, the search engines uses ranking model to decide which ads to show for a given search query.Google AdWords is one of the leading PPC model. Bing Ads are also available. While using PPC,you will have to try a few keywords and ads, spend some money, and through trial-and-error find the most effective ads for your online store.
- Digital banner Advertising
Digital banner Advertisingcould help related seller to drive web traffic to its online store. All you need to do is find important websites or online publishers in your industry niche and place your ads there with their permission. For example, if you are selling sports shoes, you might try an ad on Sports utility and accessories website. These ads charge a cost-per-thousand impressions or a flat rate for a given time period, say a day, week, or month.
- 4. Advertising through Social Media
Social media platform drive a significant amount of highly qualified traffic to your online store. They also offer some form of paid advertising but are less competitive and less expensive than search engine PPC ads. They have good demographic information as they know their users well.Similar to PPC ads, social media advertising also needs a few trial ads to determine what works. You can try following social media platforms for your online ads. Facebook ads, Instagram ads, Twitter ads, LinkedIn advertising, Pinterest Promoted Pins, Reddit advertising, StumbleUpon ads.
- Internet video advertising
One of the fastest growing advertising is Internet video advertising. It’s because making a video commercial easy to make and attracts more audience. It can be made with a good smartphone and free video editing software available online. Also, Internet video ads are of good value and can be less competitive and less expensive than other online options. Video platforms like YouTube, Hulu are performing well towards online business.